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arrival of more than passing interest was Montagu Cradock of the Westinghouse
Brake Company. Colonel Cradock, a veteran of the Afghan and Boer Wars,
took an active interest in the Company's fortunes until his death
in 1929. For many years his visits to the works were chiefly for the
periodical signing of cheques, but he was a popular figure and always
welcome as an accomplished after-dinner speaker.
The
Company took new offices in Norfolk Street, first No. 5 and then
No. 2 (Westinghouse Building) at the Strand end, where it occupied
the top five floors for nearly twenty years. The upper windows gave
a fine view of ceremonial processions in the Strand, and when in
1902 the Coronation of King Edward VII brought a public holiday
an excellent lunch was provided for the staff, their families and
friends. On the outside of the building Westinghouse installed the
first Cooper-Hewitt lamp in this country, thereby causing a sensation
due to the effect of mercury vapour light on the complexion.
The
Norfolk Street office soon acquired a prince among commissionaires,
Sergeant-major W. J. McCully. An ex-gunner with thirty years' service
and an array of decorations, McCully was always willing to recall
his march from Kabul to Kandahar. He retired in 1922, well loved
by the staff and by hundreds of customers.
At
the beginning the office was in charge of W. H. Wells, whom Westinghouse
had sent over from America to be commercial manager, and he took
over most of the staff of the London 'agency' Company, including
W. W. Blunt as assistant manager and A. E. Scanes. Except for 1901-04
when his place was taken by Ralegh B. Phillpotts, Scanes remained
secretary of the Company for twenty-five years. The accounting department
was under A. F. Ammon, who was succeeded by Paul Einert, a pioneer
of accountancy; Einert moved to Trafford Park late in 1902. A general
engineering department under E. R. Hill handled traction, industrial
and power schemes.
In
April 1900 a Westinghouse 'patent bureau' was set up under R. Belfield,
assisted by A. S. Cachemaille, who had joined in the previous September,
and F. W. Le Tall, a chartered patent agent. Some years later Belfield
departed, and Cachemaille, who eventually took charge, has continued
to control a continuously expanding department. Since 1934 he has
dealt with the patent work of the whole A.E.I. Group, and in new
offices in Shaftesbury Avenue he is now serving his fiftieth year
with the Company and its associates.
The
selling force, home and export, was organized by W. W. Blunt, who
was to direct the commercial organization of the Company over a
long period. From the first he insisted on high integrity in his
salesmen: before launching them on the road, he had a chat with
each, emphasizing that they were to be completely honest with their
customers, never to overstate their case, and, having given their
word, to stick to it at all costs. An early arrival was G. A. Trube,
famous for his stentorian voice and picturesque language, which
were often embarrassing companions. Having been with the Brake Company
in America, he first took charge of the sales of magnetic brakes
; later on at Trafford Park he dealt with traction and
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