The London district sales were managed by O. H. Baldwin and E. M. Sawtelle, both from the 'agency' Company. By 1902 offices were operating in Manchester, Glasgow, Newcastle, and Cardiff, followed by Sheffield and Birmingham; Manchester under H. M. Southgate gave A. McKinstry, a future sales director, his first experience, while Cardiff under W. W. Hughes nursed A. E. du Pasquier, who became an effective enthusiast for electric winding engines at home and in South Africa. Later, Glasgow under P. D. lonides started D. MacArthur, our present sales director.

Norfolk Street was also the British headquarters of the Westinghouse Companies' publishing department. The American manager, Arthur Warren, had as assistant D. N. Dunlop, a Kilmarnock man who had worked at Pittsburgh; R. Ames, who joined in March 1902, is still with the M-V publicity department. After a few years Dunlop took over the European end of publicity work.

STAFFING THE WORKS
At the works Westinghouse intended, at least for a time, to make apparatus solely from American designs. He therefore brought over experienced Pittsburgh men, including some eighteen foremen, to fill the key engineering and manufacturing positions. He also enlisted a number of Englishmen, mainly from the technical institutions, and started them on a course of training at Pittsburgh preparatory to their occupying the less important posts at Trafford Park; later these men, known as the Holy Forty, would be available to take more responsible jobs as the Americans returned home.

Enrolment of the Holy Forty began in 1899. Each man signed an agreement to remain with the American Company for 5480 working hours at 20-25 cents an hour and, on his return, to remain with the British Company at a salary of £150-175 a year. By 1900 a group, neither forty in number nor holy in deed (an alternative title was the Forty Thieves), had set sail and arrived at their own expense at Pittsburgh. The training was to consist of a few weeks or months in each of the principal manufacturing and testing departments, a model for the later college apprenticeship courses at Trafford Park.

Prepared for a two-year stay, the Forty—known among the Americans as British Specials—settled down in their quarters at Wilkinsburg about five miles from the works. One party monopolized a boarding house, which, from the siren of an adjacent laundry blowing at 7 a.m., was soon renamed Hooterhell. In British fashion, the Specials organized a club, which on their departure was transformed into the Westinghouse Electric Club; from this originated The Electric Club Journal, later The Electric Journal, the first publication of its type in America.